Making Money with Intellectual Property
This program shows you how to protect your IP rights, navigate commercialization, and turn intellectual property into a source of income while safeguarding your creative assets from risks.
Programme Overview
Innovation begins with your ideas. This program teaches you to treat these ideas as valuable business assets from the start, leveraging the power of Intellectual Property (IP). You'll learn how to protect your IP rights, secure your creative assets, and navigate the essential steps of IP commercialisation. This is your chance to turn your intellectual property into a significant source of income, making your ideas work for you while safeguarding them from risks and ensuring sustained growth for your business.
Learning Outcomes
Identify and assess Intellectual Property (IP) assets within their business and understand their commercial value.
Understand IP ownership and structuring issues and their impact on commercialisation, investment and growth.
Select appropriate IP commercialisation models, including licensing, assignment, franchising and collaborations.
Use contracts as tools to monetise IP while managing legal and commercial risks.
Who Should Attend?
SME Founders and Managers
Start-ups and Scale-Up Companies
Innovators, R&D Teams and Product Developers.
Business Development, Licensing and Commercial Teams
In-House Legal, Compliance or Strategy Personnel
Entrepreneurs exploring partnerships, franchising or expansion
Course Outline
1 Day Programme (9:00 AM to 5:00 PM)
Module 1: Introduction to Intellectual Property
- What is IP?
- Business Value: Why IP is critical for business growth and asset valuation.
Module 2: IP Ownership & Structuring for Commercialisation
- Who truly owns the IP?
- Founder-owned IP vs company-owned IP
- Employee-created IP
- Commissioned Work
- Joint development and collaborative IP ownership
- Why joint ownership was adopted?
- Different rules when joint ownership of an IP is involved
- How to structure a holding company for your IP
Module 3: Commercialisation Models – Turning IP into Revenue
- Non-disclosure Agreement
- Licensing Agreement
- Technology Transfer Agreements
- Joint Ventures Agreements
- Franchising Agreements
- Pros and Cons of Each Type of Contract
Module 4: Key Clauses in IP Licensing and Commercial Agreements
- Scope, territory, duration and royalty structures
- Termination, enforcement and dispute management
- Current Issues for Malaysian Business
Module 6: Practical Workshop
- IP Commercialisation Checklist
- A step-by-step IP Commercialisation Checklist for SMEs